• fashion style Model body positive beach body Denise Bidot cellulite Plus-Size swimsuitsforall identities micdotcom •

Now this is how you do a “beach body” ad

“Beach body” and “cellulite” are terms we rarely put together, but plus-size bathing suit company swimsuitsforall has essentially said “Screw that” with a new ad campaign called “Beach Body. Not Sorry.” The best part: The campaign features plus-size model Denise Bidot — and is going where others won’t.


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