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No Name brand

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Canadian grocery stores have an interesting brand with a relevant xkcd. It’s literally called No Name brand (Sans Nom in French) and its distinct look is bright yellow packaging with labels in black Helvetica Bold, a minimalist designer’s wet dream. Originally launched at Loblaws in 1978 and re-launched in 2009, you can buy No Name brand goods at Loblaws, No Frills, Metro, Real Canadian Superstore, Your Independent Grocer, valu-mart, Zehrs, Fortinos, Provigo, Extra Foods, Super-Valu, Maxi, SaveEasy, and Atlantic Superstore. They even sell an only-in-Canada good, “Coffee whitener.” (Nobody in the US refers to creamer as “whitener.”) 

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1532 notes / 5 years 1 month ago
No Name brand
Canadian grocery stores have an interesting brand with a relevant xkcd. It’s literally called No Name brand (Sans Nom in French) and its distinct look is bright yellow packaging with labels in black Helvetica Bold, a minimalist designer’s wet dream. Originally launched at Loblaws in 19...
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